WE HAVE YOUR BACK. We're all in this together.

Our Cadillac First Responders Discount now includes Healthcare Professionals through June 30, 2020.

Communities everywhere owe a lot to the courage and selfless service of all first responders and healthcare professionals. Extending the best first responder discount is our way of giving back to those who always have our backs.

This discount can be used on a purchase or lease. The First Responder Discount can be combined with most current offers for an even greater deal. Savings of up to $15,000 off MSRP.

Who is eligible to receive the discount?

This program used to include specific First Responders, but now passing it onto all healthcare professionals as listed by the U.S. Bureau of Labor Statistics. Everyone from Chiropractors, Dentists, Medical Assistants, Veterinarians and more.


How to Take Advantage of This Offer

1)  Shop Online for a New Cadillac Vehicle. Choose your model.

  • Click on "Get Authorization Number"
  • Click the "Sign In" button under 911 Dispatchers & Healthcare Professionals, then click "Register"
  • If you already have an account, follow prompts to sign in and obtain an authorization number
3)  Provide authorization number to one of our team members along with a copy of a valid healthcare employee ID/Badge or copy of your current paystub with all information redacted except date of paystub, name of customer (payee) and name of employer.

Make an Inquiry

* At participating dealers. Must be a current Healthcare Professional as defined by the U.S. Bureau of Labor Statistics, Firefighter, Police, EMT/Paramedic or 911 Dispatcher. First Responders and Healthcare Professionals employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Excludes select base trims. Not available with some other offers. Take new retail delivery by 6/30/20. Not all models will reach $15,000 off MSRP. Up to $15,000 off some Escalade models.