Cadillac is turning 120 years old in 2022! It has a storied history of innovations and unmatched culture presence. Simply, Cadillac’s past and present is iconic, and we want to help celebrate by sharing strategic truths and iconic then/now facts.
BRAND TRUTH: Be Iconic. Cadillac believes that what you drive should be as exceptional as who you are.
INNOVATION
Cadillac introduced the industry’s first electric starter 1911. Today, LYRIQ is helping lead the way toward an all-electric future.
DESIGN
In 1938, Cadillac offered the first sunroofs available in American automobiles. Today, InnerSpace will re-imagine the luxury experience with unobstructed 360-degree panoramic views.
The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. Over the last 120 years, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward Cadillac’s all-electric future.
TECHNOLOGY
Cadillac offered the first automatic climate control system in 1964. Today, Cadillac’s dedication to comfort continues with LYRIQ’s next-generation Active Noise Cancellation and seating architecture that offers lumbar support and massage.
In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. Today, powered by the highest output in Cadillac’s history – a 6.2L Supercharged V8 (2022 CT5-V Blackwing) is the perfect balance between raw power and precise poise.
In 1954, Cadillac became the first automaker in the world to standard-fit all models with power steering. Now, Cadillac’s Super Cruise offers the first truly hands-free driver-assistance technology on more than 200,000 miles of compatible roads in the U.S. and Canada.
In 2002, the world’s fastest-reacting suspension technology – Magnetic Ride Control – was first introduced on the Cadillac Seville STS. Today, Cadillac Escalade is the only large luxury SUV to employ Magnetic Ride Control technology.
CULTURE
In the 1930’s, Cadillac began marketing directly to Black Americans, thereby embracing a diverse audience. Today, Cadillac continues to connect with a diverse demographic.
Cadillac is ready for the future. To take on the changing times with enthusiasm and innovation. Cadillac’s past and present is iconic, but we dare say now, so is the future.
